Benefits from Marketing cloud Training:
• Certification guidance will be provided.• Amp Script guide will be provide with free of cost.
• Org Access will be given free of cost for 2 months.
• Will be preparing for Interviews & help you on getting job opportunities.
Course content:
Topic | Sub Topic |
Data Basics | • Data Overview |
• Lists - What is a Subscriber? - How to Create Attributes - How to Create a List - How to Add Subscribers to a List - What are the Profile and Subscription Centers? |
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• Data Extensions - What is a Data Extension? - What are Sendable Data Extensions and Non-Sendable Data Extensions? - How to Create a Data Extension - How to Import Data into a Data Extension |
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Content | • Content Builder Overview |
• Uploading Assets into Content Builder | |
• Content Blocks - How to Create Static Content Blocks - How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript - How to Add Links to Content |
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• Templates - What a Template is and the Various Ways to Create One - How to Create a Template with Locked Content - How to Specify Specific Content to be Placed in a Content Area in a Template |
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• Email - How to Create an Email From a Template - How to Add Multiple Content Blocks to a Single Content Area - How to Add a Button Content Block |
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Testing | • Content Detective |
• Validation | |
• Preview | |
• Test Send | |
• Approvals | |
Sending | • Send Flow |
• User-Initiated Email | |
• A/B Testing | |
• Bounce Mail Management | |
• Global, Master, and List-Level Unsubscribes | Analyze Your Results | • Tracking Data |
• Standard Reports | |
• Automating Reports | Segmentation | • Drag-and-Drop Segmentation - How to Create Random and Filtered Segments - How to Create Segments Using Measures |
• Refreshing Data | |
• Query Activity | |
• Audience Builder Overview | Automation | • Data Activities - Data Extract - Import - File Transfer |
• Refresh Activities - Filter Activity - Query Activity |
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• Email Automation - Overview of Email Automation Tools - Welcome Series using Journey Builder - Triggered Email - Welcome Series Using Automation Studio |
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